Author Archives: Primo Wright

The Use Of Stock Photos And Images Stock photos and images are good and effective assets to use in assistance with your branding, especially when done correctly but a lot of individuals tend to put themselves in trouble with peers and the law for incorrectly using them. To not run into these issues you canContinue reading “The Use Of Different Assets (Ethical & Legal Issues)”

Outcome 1&2 (Assets) In regards to the print based medium, the various assets that can be used in a screen based setting, can range from mockups of paper, posters, business cards and letterheads to digital files of logo assets, patterns, stock photos, images, icons and even typefaces. What is a mockup? A mockup is aContinue reading “Assets, Softwares And Hardwares”

So first I’m going to begin with, why create a radio? Well this goes back to diversifying the media that we will raise the awareness on. I chose a radio because when someone listens to the radio not often do they change what they’re listening to. They might not be paying attention sometimes but whenContinue reading “Outcome 5 (Radio AD)”

So first I’m going to begin with, why a develop an app? Well it started well I was browsing through the ISA website, just collecting more insight on what that business has to offer. I stumbled upon this very interesting concept. The concept of having an online printing service where you can send your documentsContinue reading “Outcome 4 (App Development)”

So first I’m going to begin with, why a video commercial? To me the purpose of a rebrand is to increase the awareness of a brand’s capabilities and there is two ways I personally think would make this as effective as possible. By either 1) doubling down on one medium or 2) you diversify theContinue reading “Outcome 3 (Video Commercial)”

Colour and Mood both work hand in hand. They all tie back into the world of colour psychology. Colour Psychology is really the study of hues in relation to human behaviour. When creating a rebrand colour is very important because you are usually trying to send out a certain message. Let’s take a look atContinue reading “Colour And Mood”

Before I began sketching I did some research and different logos as well as create a board of inspiration for the the ISA Technology Rebrand. Afterwards I did my research on the company as well as examine their current logo. The current logo is pretty clean and self explanatory. It’s made clear to me asContinue reading “Logo Design Process”

Nintendo as we know it is one of the biggest video game companies we all know and love. But what we don’t know is the big transitions they have been making with their brand for the last 100 years. Sources https://1000logos.net/nintendo-logo/ https://logorealm.com/nintendo-logo/ https://turbologo.com/articles/nintendo-logo/

Alright In class what we worked on was photo manipulation. What makes photo manipulation what it is, is not by simply placing images like a collage. But they have to blend well seamlessly so they seem apart of the image itself. Here are a few photo manipulation advertisements I have done in the past.

Top 3 Logo Design Trends for 2020 Logo design have been evolving over the years and because of the constant change in technology, there is need for logos to adopt to the usability and aesthetics of the platform. The 3 trends are based on the observation of blogs from 99designs and digital synopsis, YouTube designContinue reading “Discovery (Assignment Brief) Research”